​"Are You Psychologically Prepared for Business??"​

Becoming an entrepreneur or running a business successfully has come a long way in the past decade. Over the years, in my close interaction with entrepreneurs, one thing which I have seen is that business in today's world has grown far beyond the traditional methods and is more focused on overcoming mental challenges and psychological obstacles. The methodology of Avenues which were present, but not studied, have suddenly emerged as an integral part of the daily functioning of businesses. Avenues like Emotional Intelligence, NLP and Business Psychology.

Business Psychology can be explained as the study of understanding the human behaviour and applying it within an organization to help manage the human resource of the organization more effectively. It is a pathway to achieve better customer satisfaction, increased employee productivity and  high-yielding company results. It has shown proven results in almost all cases and has been widely accepted as a game-changer. It has, till date, helped millions of companies globally, to increase their overall performance. 

Business Psychology deals with 62 different parameters of the human personality. There parameters are embedded in one's thinking and behaviour. It is the combination of these parameters which decides a person's mind-set, as well as his capacity.

The psychology of an entrepreneur resonates with the business which he participates in. When the psychological balance is hampered, the effects are seen in the business itself. The common psychological pain points of all the employees in an organization can be addressed to be of a common nature. In fact, the common symptoms and effects of an unbalanced mind is what has come to be the base of understanding business psychology. It has lead to segregation of 62 points which can be used to define and take the necessary measures to stabilize an entrepreneur's mind-set. Some of the parameters are as given below.

• Need for achievement   
• Risk taking
•  Need for independence
• Sense of effectiveness
• Discipline
•  Honor
• Confidence

 

• Social consciousness
• Need for extension 
• Optimistic 
• Open minded 
• Non-fatalist 
• Creativity 
• Curiosity

• Low Affiliation
• Pragmatist
• Aggressive
• Persistent
• Commitment and conviction
• Leadership
• Intelligence

• Capacity to analyse
• Initiative   
• Hopeful
• Efficiency
• Fear   
• Courage
• Emotions

The main challenge in business psychology is to tackle the mind-set of each entrepreneur individually, to provide the desired result collectively, which reflects on the organization's performance. The levels of each parameters are different in different people. 

In our next few blogs, we will be covering all of the above parameters one by one. It is important to understand these qualities in an employee to understand his true potential and capability at work.  An entrepreneur who can master this technique of understanding their customer's and employee's mindset can easily achieve the right balance in his organization.